Global Data Synchronization (GDS) is a worldwide initiative intended to resolve product data inaccuracies among trading partners.
It has been implemented using a Global Data Synchronization Network (GDSN), where country-specific data pools – such as 1SYNC or other mostly GS1 operated or dominated data pools - provide a GDSN compliant service.
Once registered in the GS1 Global Registry™ , GTIN information can be published to any trading partner world-wide that subscribes to a GDSN certified data pool.
Global Data Synchronization (GDS) helps you achieve competitive advantage by eliminating loss of revenue from incorrect product information.
Manufacturers, retailers and distributors have to work closely together to improve operational efficiency and service levels. As competition becomes fiercer and margins continue to shrink, the way information is managed and shared is becoming a critical issue for industry executives to address. Amazon, for example, require vendors to provide a certain number of product attributes that can be shared via GDSN.
Is there an alternative?
Often it is not necessary to register GTIN information worldwide and all the overhead in infrastructure may not be justified. A more dynamic approach for Data Synchronisation is more pragmatic avoiding the highly expensive data pools which have formed a monopoly.
The alternative consists of direct connections between the parties (retailers and suppliers) via supplier portals and EDI links, which allows the capture of product information among other functions. A supplier can choose to enter product information manually into the portal, upload a spreadsheet (CSV) or transmit using EDI/XML messages.
Both approaches make strategic sense and Commerce-Connections supports either option. For trading partner portal solutions please follow this link to learn more about the CC Portal Services or the CC Data-Sync Service.
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